Immersive gaming, live events could take an early lead in the 5G arena

The initial use cases for 5G may be limited to high speeds, allowing consumers to experience seamless connectivity for live gaming, video conferencing and live broadcasting, but within two to three years they will seek an immersive 5G experience to enjoy sports activities, concerts, and entertainment. movies, experts said.

This means that telecom service providers would have to package services alongside the 5G experience to gain a larger share of consumer wallets, which in turn would increase their average revenue per user, while leased 5G networks for captive services would become an additional revenue stream.

“The first 5G launches worldwide focused on providing enhanced mobile broadband experiences for consumers. While gaming is a key focus area with immersive gaming and cloud gaming propositions accelerating, 5G’s ability to support higher bandwidth and speeds simultaneously makes it suitable for live broadcasting – sports, live events and music festivals,” said Prashant. Singhal. , global telecom, media and technology leader in emerging markets, EY.

In India, Bharti Airtel has implemented immersive video technologies through its 5G test network to recreate historic cricket matches, while Jio has conducted trials of high-definition virtual reality-enabled multiplayer cloud gaming ahead of the 5G commercial launch.

“Right now the use cases for consumers are gaming and video streaming because that’s what we know, but in two years this will change when users and providers (of services) have 5G. Then we will see use cases emerge in healthcare, online shopping and education with real-time interface integration between industry and consumers,” said Peeyush Vaish, telecoms partner and leader, Deloitte India.

According to GSMA Intelligence’s consumer survey for the Asia-Pacific market, consumer intent to upgrade to 5G is increasing and existing 5G users are increasingly interested in adding content and services such as video streaming, music, gaming, live sports and cloud storage to their 5G plans.

“Immersive experiences, leveraging the low-latency and high-bandwidth capabilities of 5G networks, are also gaining popularity among consumers. Entertainment experiences (e.g., sports activities and venues, concerts, gaming labs, movies and theaters), for which customers in the physical world pay a premium, provide operators with opportunities to demonstrate the value of 5G,” the organization’s analysts said in a report.

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