“As someone who grew up with late-night drive-thru runs, it’s an honor to partner with McDonald’s to bring great experiences to our fans,” said OfflineTV founder Scarra. “This collaboration has so much in store – from unique conventions to trips to other countries – we are very excited to create more unique content and share all of our upcoming adventures with our fans
With nearly half a billion views and over 3 million subscribers on YouTube and Twitch, OfflineTV’s diverse roster of streamers and content creators is united by a shared love of all things gaming. Their content ranges from fun challenges that follow Gen Z trends to introspective moments where every member can shine. Founded in 2017 in The Angelsthe group includes Scarra† He nods† LilyPichu† Disguised Toast† Yvonnie† Michael Reeves† Sydeon† Masayoshiand QuarterJade – each with strong fan bases.
“Gaming is a huge passion for many McDonald’s fans, so we meet them in the online communities where they spend their time,” says Elizabeth Campbell, McDonald’s Senior Director of Cultural Engagement. “As we give OfflineTV more opportunities to create their authentic and lighthearted online content that fans love, we’re proud that this partnership allows us to amplify voices from diverse backgrounds, knowing how diverse the gaming community is.”
Last December, OfflineTV and McDonald’s got together for the first time to launch the group’s first-ever pop-up store to sell merch and meet fans. To meet the overwhelming demand from fans unable to attend the in-person event in The Angelsthe pop-up was adapted to an immersive metaverse experience which was accessible from anywhere in the world via a connected device – marking the first fan experience of the Golden Arches in the metaverse.
McDonald’s continues to make its presence known in the gaming industry, with OfflineTV being the brand’s second major gaming partnership in the past year. Last August, McDonald’s announced an ongoing content partnership with FaZe Clanthe digital-native lifestyle and media platform, to promote diversity and inclusion within the game industry.
About McDonald’s United States
McDonald’s has always been committed to the communities it serves and the people who make up those communities. Every day, the brand takes steps to achieve a more equitable and inclusive future for our employees, franchisees, suppliers, customers and the communities we serve and nurture. McDonald’s United States, LLC, serves a variety of menu options made with quality ingredients to millions of customers every day. Ninety-five percent of McDonald’s approximately 13,500 U.S. restaurants are owned and operated by independent entrepreneurs. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and on Facebook at www.facebook.com/mcdonalds.
Founded in 2017, Offline TV is a social streaming collective made up of a family of friends united by their love of gaming, creating and sharing. The LA-based team of content creators is home to established and well-known streamers including Scarra, Pokimane, LilyPichu, Disguised Toast, Yvonnie, Michael ReevesSydeon, Masayoshi, QuarterJade and Brodin Plett† The beloved gang creates a wide variety of content from streaming and prank videos to vlogs and parodies!
SOURCE McDonald’s United States