Meta, formerly known as Facebook, pledged $10 million to black creators. The physical result of that promise was forged into the Black Gaming Creator program, a space “to help emerging black creators take their work to the next level.”
The Los Angeles Sentinel had an exclusive interview with Catherine Coddington, Meta’s Head of Creative Partnerships (North America). She explained the importance of this course of action and the real investment.
Considering the importance of the Black Gaming Creator program, Coddington stated: “Meta’s Black Gaming Creator program was launched in December 2020 and pledged to support the Black Gaming community through $10 million in funding ($5 million for 2 years). ) in Los Angeles and beyond.
She continued, “The program aims to equip the next generation of Black gaming creators with funding, mentorship and training opportunities, and other resources to express their creativity and build a community on Facebook Gaming.”
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The official website of the Black Gaming Creator Program states: “At Facebook Gaming, we firmly believe in positivity, inclusion and diversity in everything we do. We want our creators and viewers to share their love of gaming in a fun and welcoming environment.”
The head of Meta’s Creative Partnerships (North America) also shared a quote from Fierce Diva, a creator involved with Facebook Gaming, Fierce Diva stated: “For most of my life I struggled to find what I wanted to do.”
She continued, “However, the central concept of my professional endeavors was to help or advocate for communities in need. By streaming, I discovered that I could do this on a broader scale and build a community where people could become better versions of themselves. Streaming on Facebook has allowed me to connect with people and give back to a community in the gaming space.
When considering the investment of the Black Gaming program, Coddington stated: “The program is an investment designed to give creators the opportunity to express their creativity, grow their community and build a business with access to finance. and resources.”
The head of Meta’s Creative Partnerships (North America) gave exclusive details about the program.
These are the benefits of participating in the program:
Facebook Gaming Partnership: Official partnership as a Facebook Gaming Partner, with a Partner Badge added to their Facebook Gaming page.
Product Access: Early access to new streaming features and tools designed to help game makers grow their community on the platform. Creators in this program will also participate in regular feedback sessions with our product teams and help inform the future of the platform.
Community Support: Access to a private Facebook group featuring members of the Facebook Gaming team, access to exclusive Gaming Concierge Support, and invitations to all digital and ultimately in-person gaming events.
Education and Development: Bi-monthly summits focused on mentoring and training with established Black Gaming Creators of our platform who provide program participants with guidance, encouragement and answers to their questions.
Monetization: Ability to apply to Stars, Fan Subscriptions & Live Ads onboard (creators must meet the platform’s integrity-based requirements for each product)
Content Financing: Guaranteed Monthly Salary.
Facebook is currently not cooperating with other major gaming organizations, according to Coddington.
Reflecting on the inspiration to create The Black Gaming Program, Coddington confirmed that Meta wants to stand behind their commitment. She stated, “The Black Creator program aims to further our commitment to diversity and inclusion and to support the next generation of Black Gaming creators here at Facebook Gaming.
The Black Gaming program is part of Meta’s $200 million commitment to support Black-owned businesses and organizations. According to Coddington, in 2020 there was already $100 million in practice.
Learn more about Meta’s Black Gaming Creator Program, creators can apply for partnership, and learn more about the program at fb.gg/bgcp.