Pat Cummins says he will no longer appear in ads for energy company sponsor Cricket Australia | Cricket Australia

Pat Cummins has said he will not appear in any promotional material for Alinta Energy in the final year of the multi-million dollar sponsorship deal with Cricket Australia, but the governing body insists the test captain’s environmental concerns are not the reason for the imminent end of cooperation .

Cummins, who is a committed advocate for climate action, has previously appeared in TV ads for the energy company — CA’s main sponsoring partner for the past four years — but said Tuesday he would no longer do so.

“Not for this year,” Cummins said when asked if the upcoming season would appear in ads.

Cummins previously said he had objected to CA over the sponsorship deal before announcing earlier this year that the partnership with Alinta would end at the end of 2023.

The 29-year-old, one of Australian sport’s most influential figures, expressed his and other players’ concerns to CA CEO Nick Hockley, according to a report in the Age and Sydney Morning Herald.

But CA said the talk had no bearing on the split between the game’s governing body and Alinta, which will take effect from next year. The decision to end the partnership came from the energy company and was due to a “change in its brand strategy,” CA said in June.

“CA confirms that at no point was a conversation between team captain Pat Cummins and CA CEO Nick Hockley influencing Alinta’s decision to end its sponsorship with Cricket Australia in June 2023,” it said in a statement on Tuesday.

Cummins, along with the likes of Steve Smith, David Warner, Mitchell Starc, Marnus Labuschagne, Rachael Haynes and Alyssa Healy, is part of the Cricket for Climate campaign, which aims to “protect the future of our game and our planet.” for future generations” by equipping grassroots clubs with solar panels.

The pace bowler said he hoped the climate crisis and environmental concerns would be taken into account in CA’s search for a new lead partner for its men’s team.

“It’s always been a balance,” he said after being announced as Australia’s new ODI captain on Tuesday. “We’ve seen certain players make decisions based on religions or certain foods they eat, while not collaborating with specific partners.

“Every organization has a responsibility to do what is right for the sport and what they think is right for the organization and, I hope, society as it moves forward. It’s a balance when you’re making decisions about who you’re going to welcome into the cricket family.”

Environment Victoria CEO Jono La Nauze, who earlier this year ran a campaign urging CA to drop Alinta as a sponsor, said the split would lead to “a new race to the top in sports sponsorship in Australia”.

“Sports codes need to be more proactive in seeking sponsors that meet community expectations for positive environmental and social impacts, rather than simply choosing the highest bidder from companies with harmful social and environmental modus operandi,” he said.

It comes at a time when the spotlight has fallen on major sports sponsors after ethical concerns were raised this week over Hancock Prospecting’s partnership with Netball Australia.

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